Take a look at the work I done with Golfclubs4cash.
eCommerce SEO & CRM
The work
Driving Growth Through Scalable SEO Strategy
When I took over SEO for Golfclubs4cash, the first step was a full keyword and competitor analysis. It quickly became clear that while the site had strong overall visibility, it was underperforming for highly specific, high-intent searches — particularly around individual club models. These are the types of searches that typically convert best, so this gap represented a major missed opportunity.
To address this, I built out a scalable collection page strategy. Over 400 new collections were created, each targeting specific club models and variations. Every collection was fully optimised with keyword-focused copy, structured headings, and refined meta titles and descriptions designed to outperform competitors in search results.
Capturing High-Intent Traffic at Scale
This approach allowed the site to rank for a much wider range of long-tail, high-intent keywords — bringing in users who were actively looking for specific products rather than browsing generally. By aligning the site structure with real search behaviour, we significantly improved both visibility and traffic quality.
The results speak for themselves. Organic sessions increased by over 52%, while overall revenue grew by 116%, showing not just more traffic, but better traffic. Despite a reduction in total purchases, the increase in average order value (+13.58%) meant overall performance and profitability improved substantially.
Building a Content Hub That Supports Conversion
Alongside the technical and structural SEO work, I rebuilt the site’s content strategy from the ground up. Previously, blog content lacked structure and clear purpose. I introduced a centralised content hub, categorising blogs into clear themes such as brand guides, club-specific insights, and “What’s In The Bag?” style content.
Each piece of content was written with SEO in mind, targeting relevant keywords while also providing genuine value to users. Importantly, this content wasn’t isolated — it was integrated into the wider site structure, linking back to relevant collections and products.
This created a pathway for users who weren’t ready to buy immediately, allowing them to research, build confidence, and eventually convert.
Turning CRM Into a Revenue Driver
When I took over Email CRM, activity was minimal. There were very few automated flows, and campaigns were largely limited to broad promotional sends with little segmentation or personalisation.
A new strategy was introduced focused on behaviour-driven marketing. We built detailed audience segments based on how users interacted with the site — from browsing behaviour to purchase history — and used this data to send more targeted, relevant campaigns.
At the same time, we implemented a full suite of automated flows, including abandoned cart recovery, re-engagement campaigns, and post-purchase journeys. These ensured that users were consistently engaged at key points in their journey, without relying solely on manual campaigns.
This channel’s revenue has now grew by over 80%
Introducing SMS as a New Revenue Channel
One of the biggest opportunities identified was the lack of SMS marketing. This channel was completely untapped, despite its potential for high engagement and conversion.
We introduced SMS as a new channel, building subscriber lists through on-site pop-ups, sign-up incentives, and strategic placement across the website. Using AI-driven timing and behaviour-based triggers, we ensured messages were sent at the most effective moments in the customer journey.
In just a short period of four months, SMS became a significant revenue driver. With over 25,000 subscribers, nearly 200,000 messages sent, and over £520,000 in revenue generated, it quickly established itself as a key part of the overall CRM strategy.
A Data-Led Approach to Sustainable Growth
Across both SEO and CRM, the focus was always on sustainable, data-driven growth. Rather than relying on short-term tactics, every decision was based on performance data, user behaviour, and continuous optimisation.
This combined approach — improving how users find the site and how they’re nurtured once they arrive — created a much stronger overall marketing system.
The result wasn’t just increased traffic or engagement, but a more efficient and profitable business model, with multiple channels working together to drive consistent growth.
Golfclubs4cash SEO Project
In the space of two years, I took Golfclubs4cash’s organic sessions & revenue and increased it by:
Sessions = 52.65%
Revenue = 116.61%